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Pro Perspectives
Author name: Juanico Stanleyers
There is a specific skill involved in explaining something clearly — one that is completely separate from actually knowing the subject. Juanico Stanleyers has both. They has spent years working with etrs growth frameworks in a hands-on capacity, and an equal amount of time figuring out how to translate that experience into writing that people with different backgrounds can actually absorb and use. Juanico tends to approach complex subjects — ETRS Growth Frameworks, Bizness Strategy Insights being good examples — by starting with what the reader already knows, then building outward from there rather than dropping them in the deep end. It sounds like a small thing. In practice it makes a significant difference in whether someone finishes the article or abandons it halfway through. They is also good at knowing when to stop — a surprisingly underrated skill. Some writers bury useful information under so many caveats and qualifications that the point disappears. Juanico knows where the point is and gets there without too many detours. The practical effect of all this is that people who read Juanico's work tend to come away actually capable of doing something with it. Not just vaguely informed — actually capable. For a writer working in etrs growth frameworks, that is probably the best possible outcome, and it's the standard Juanico holds they's own work to.
